Our identity

The correct and consistent use of the brand will contribute to the achievement of the identification and reinforcement objectives of the brand. It is a team effort, in which we all participate to make a great brand.

Main logo

Logo Estafeta

Brand Use

Red logo, no background or box.

Always accompanied by the symbol ®, aligned to the upper right of the last letter "a". This is the main version and in no case can be placed on a colored background, it should never be modified or distorted.

Restriction Area

The measurement unit "X" is equivalent to the thickness of the shaft of the letter “e” in the Estafeta logo.

Logo Estafeta restriction area

Color palette

Primary colors

Red and blue are the basic colors of the image of Estafeta.

Pantone 1805 C
C0 M100 Y100 K20
R164 G20 B20
#a41414

Pantone 295 C
C100 M49 Y0 K70
R0 G48 B80
#003050

Secondary colors

For the preparation of internal or external graphic materials the following should be considered:

C0 M0 Y0 K60
R127 G126 B131
#7f7e83

80%

70%

60%

50%

30%

20%

C100 M60 Y0 K20
R23 G67 B143
#174d8f

80%

70%

60%

50%

30%

20%

C60 M30 Y0 K0
R126 G156 B209
#7e9cd1

80%

70%

60%

50%

30%

20%

C100 M0 Y0 K0
R0 G157 B224
#009de0

80%

70%

60%

50%

30%

20%

C54 M0 Y0 K70
R66 G90 B105
#425a69

80%

70%

60%

50%

30%

20%

C20 M40 Y60 K15
R175 G143 B103
#af8f67

80%

70%

60%

50%

30%

20%

C0 M50 Y100 K10
R204 G132 B0
#cc8400

80%

70%

60%

50%

30%

20%

Identity Manual

If you want to download our complete identity manual, please provide your information on the form.

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